Marketing has been around for centuries and has gone through several stages of evolution. As the years, decades, and centuries go by, fresh and innovative marketing strategies are developed, which change the business landscape forever. Today, Search Engine Optimisation or SEO has taken the lead over traditional marketing strategies. Here are some of the main reasons why SEO is leaving other methods behind.
Cost-effective – One of the primary reasons SEO trumps traditional marketing strategies is the lower cost businesses need to shell out. Spending on ads posted in newspapers, magazines, and billboards costs higher compared to hiring an SEO firm who can effectively create the exposure you are looking for, without taking that much out of your resources.
Better reach – Another edge SEO provide businesses is a more extensive reach, particularly on their respective target markets. This is because more people are going online in search of products and services they need. Since they go to search engines like Google and Yahoo for possible sources, getting seen on the first page of these sites allows companies to establish an online presence, good enough to reach millions of people, faster.
Brand exposure and awareness – In relation to improved market reach; companies will enjoy increased brand exposure and public awareness, which is the key toward generating more leads. More leads mean more sales conversions, leading to more profits.