It’s 2014 and many of the websites that we see are still not adaptive to the changing online landscape brought by the prevalence of mobile devices. Some Fortune 500 company websites, and even Warren Buffet’s Berkshire Hathaway, for example, are still not mobile-optimised. If you are thinking of doing changes to your website, then implementing a responsive web design is for you.
Mobile experts have called responsive web design as a way of designing and coding websites with a fluid layout, so that images and other elements of the site adapt on the screen on which the site is being viewed. Using style sheets to reformat the content to fit different forms of screens, this technique deploys content to various devices seamlessly, requiring a positioning of the site only once.
Websites that use responsive design stand to offer simpler, faster and high quality experience for users, as it makes it easy to navigate and read contents. Site owners also benefit financially with this type of design because there is no need to build a web version, a mobile version, and a tablet version separately. You only need to have one website that can immediately implement changes available to all platforms.
It is also worth mentioning that Google loves websites that use responsive web design. They recommend it as the best way to target mobile users. Since you’re fighting to get a good spot on a Google search, using their recommendation actually makes sense.