If this is your first time to hear of “meta tags”, then you are likely missing out on an effective tool to improve your site’s rankings on search engines. While you may not be familiar with meta tags, chances are, you’ve actually stumbled upon them before: the titles you see at the top of your internet browser are an example of meta tags called meta descriptions.
Meta tags are strategically placed as part of your website’s code, usually at the beginning or the “head”, and contain information that search engines like Google look for when someone initiates an online search. For SEO purposes, the meta descriptions on your website’s code should match the most commonly used keywords in your industry. That way, Google will immediately detect the relevance of your site and rank it higher on search results pages.
Meta tags also give Google and other search engines a heads-up on how to catalogue your website. Meta robots, for instance, allow search engines to index your website in a results page based on your meta tags; while meta languages detect and inform users that your website contains foreign languages–something that many users need to be aware of.
All of this is done for the sake of providing as much information as possible and making the jobs of search engines much easier. The more varied your meta tags are, the more likely it is for Google to give your website a better ranking.