The Role of Visual Content in a Website

Perhaps the most important lesson website managers have learned through the years is that all content must be relevant and interesting. This is the same as saying many of the elements found in existing websites must be replaced with something more refreshing to users’ eyes and mind.

Gone are the days when information or messages have to be conveyed in words and text alone. Today, people are more likely to appreciate images and videos, and learn from them rather than simply through text. This is supported by what is known about human nature. Studies show that 90 percent of information transmitted to the brain are visuals, which are processed 60,000 times much faster than text.

This fact alone should give web designers a hint on what type of webpages will attract more visitors. Those with more appealing visual content can engage viewers better than pages that are simply filled with words. This concept is similar to what magazine publishers use in ensuring that readers will keep scanning through the pages.

However, there is also such a thing as image overloading. For instance, Flash intros which used to be popular, are now known to annoy users. Slow loading photo carousels also have the same effect on many site visitors, along with autoplay videos. Balance in content must always be achieved, and users’ convenience should always be paramount.

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