Web Design Trends for Businesses in 2014

There is always constant competition in the field of online marketing that it will leave you in a cloud of dust and smoke quicker than you can say ‘optimisation’–unless you know how to keep up. Web design in particular, is constantly adapting new trends and techniques that keep businesses applying them in the running for ‘most interesting’ and ‘most likely to get clicks’. Here are some useful web design trends for 2014:

Cool Fonts

Don’t just settle for tired old Arial and Times New Roman or the black sheep that is Comic Sans. Websites in 2014 have taken to adopting fresh fonts full of personality and function in their content. Some of the most popular Google fonts to date include Playfair Display, Roboto, Lato and Arimo. Experiment on which one works best for your webpages.

Mobile and Responsiveness

While mobile users are taking up so much more of the cyber airwaves than desktop users, the latter group is still important for your business. The key thus is to apply responsive web design, which means that your site can basically transform itself for optimum user experience regardless of the device it is accessed with.

Long Scrolling

Responsive design, as well as the preference for increased white space, also has to do with how the prospect of long scrolling is now coming back to life. Therefore, you can pack your various content for easy access in a single page, which plays well with Google’s “content is king” algorithm nowadays.

White Hat and Black Hat SEO: Know the Difference!

Just as there are good and bad business practices, search engine optimisation also has the same dichotomy. This is characterised by the presence of ‘white hat’ and ‘black hat’ SEO strategies, either of which is offered by most internet marketing companies today. On paper, it’s easy to choose white hat strategies over black hat tactics, but in practice it’s hard to tell which is which without consulting a reliable SEO company.

Generally speaking, white hat SEO works with the system and rules imposed by search engines like Google. If a website needs to improve its ranking, it needs to regularly produce high-quality, original content in the form of articles, blog posts, videos, and the like, all the while integrating relevant keywords both in text and in code. The goal of this strategy is to let search engines give precedence to websites that offer the most useful information to internet users.

Black hat SEO, meanwhile, attempts to circumvent the rules by using irrelevant keywords, hoarding or buying links from other websites, and creating doorways that link to completely different webpages. This sounds clear-cut so far, but black hat SEO also includes article spinning, which creates different copies of the same article so as to boost the number of pages in the website, and keyword stuffing, which hoards as many keywords as possible and hide them in plain sight.

Sunshine Coast SEO Services Believe SEO Still Possible Without Google

Google is so big that many totally associate it with SEO. However, it’s really just one search engine.

What if one day Google decides to shut down, either for a long time or for good? What will you do if you’ve spent the past several years pushing your SEO to Google and Google alone? The implications of relying on one major search engine are all too real. If this wasn’t the case, then why does the Internet still use Bing and Yahoo?

Search Engine Watch contributor Chuck Price lists at least ten tips on making SEO work in the event Google goes dark. Most of these tips form the bulk of many Sunshine Coast SEO services like Marketing theProduct. Alone, their impact isn’t as powerful as Google; but together, they can bring in visitors or referrals as much as Google does.