Mistakes in Web Design for Sunshine Coast Companies Mean Lost Profits

Professional web design for Sunshine Coast companies is a top priority for their owners, but it’s easy to make mistakes when you’re having stuff done in-house. It may save you money in short term by not having to pay an independent firm, but the potential profits lost by having an inefficient, unattractive website can be bigger.

Poor web design can turn off potential clients and drive interested visitors away. Here’s a few of the mistakes your company can avoid by hiring a professional Sunshine Coast website design service like the one offered by companies such as Marketing theProduct to create and maintain your online presence.

Ethical SEO is the Way to Go

When it comes to ranking in search engine results pages (SERPs), the way to rank highly attracts both ethical and unethical SEO practices. Most SEO practitioners understand both viewpoints, however not all of them practice ethical SEO. It’s common for some to use the “whatever it takes” approach and use unethical SEO practices, such as keyword stuffing, hidden links, and duplicate tags to fit their needs. Continue reading

Sunshine Coast SEO: Achieve High Online Visibility through Local Buzz

Local buzz—do you really need it?

Perhaps you’re asking why you should care if your consumers can’t find you on the Internet. Ultimately, it’s about your profit, your sales, and your business’ future. Local searches don’t end with finding a business, it ends with a customer making a purchase. Here is a glaring statistic that you need to be aware of regarding online searches: 59% of consumers use search engines to find a good local business. Thus, it’s more imperative than ever that your products and/or services dominate your local area.

How do you do local buzz?

Consulting with a Sunshine Coast SEO professional is the best way to learn how to do local web marketing effectively. That said, you can also learn about it from a lot of different sources, even from those that aren’t connected to running a business. For instance, a BBC article teaches new, upcoming bands with virtually no fanbase how they can start building local buzz for their music.