When it comes to ranking in search engine results pages (SERPs), the way to rank highly attracts both ethical and unethical SEO practices. Most SEO practitioners understand both viewpoints, however not all of them practice ethical SEO. It’s common for some to use the “whatever it takes” approach and use unethical SEO practices, such as keyword stuffing, hidden links, and duplicate tags to fit their needs.
Unethical equals ineffective SEO
Google is unfaltering in its goal to supply searchers with the most relevant and helpful results because if they don’t, they risk losing users to other search engines that provide better results—getting Google to evolve into the giant that it is now—to the public’s benefit. If you take a step back and look at where Google is headed, you’ll see that the search engine is relentless in its pursuit to comb out these unethical practices. Thus, the risk of continuing to use these unscrupulous tactics is high, with Google closing in on black hat practitioners.
So what is ethical SEO?
Ethical SEO is based on ensuring that the focus of your web design is on using the right words and phrases that people use as search terms. This is then combined with the technical aspects that ensure best practices are observed. Put simply, ethical SEO is about boosting your search engine rankings naturally. If you want to survive in the Internet arena, work with a web design company that puts ethical SEO practices first and foremost.