When you’re writing to capture your customer’s attention, you’ve got to be interesting, engaging, and entertaining enough to drive conversion. Your content also needs to be optimised to go with the flow of web traffic and be seen by your target audience. Marketers need to marry quality content and high search visibility for quality SEO in the Sunshine Coast.
What makes for a quality article? A great marketer can tell a brand’s story through different media and target different audiences. With the right structure and approach, content could be both captivating and impressive.
Give solid examples
One of the best ways towards understanding is via the use of relatable examples. Try connecting your concept to popular culture or a newsworthy item to provide a point of reference for your reader. These make your story more memorable than plain facts or figures.
Make your voice heard
Your voice gives your brand character, so don’t be afraid to use it in your content. If your brand is quirky and humorous, then so should be your content. This endears your brand to them. When this happens, they’ll want to engage you by commenting, re-posting, and eventually buying your product and service.
Know who you’re talking to
If you’re addressing a broad audience, avoid jargon. Nobody likes to be alienated by technical terms. Keep paragraphs short and to the point, and provide links to articles which could help drive home your point or complete the picture in the customer’s head.