Search engine optimisation has many benefits for any company that needs stronger online visibility. Here are some of the benefits that make SEO services worth the cost.
Results are Low Cost
Organic listings are essentially free. When you are at the top of the SERP, you don’t need to pay per click or allocate a budget for advertising. With a little bit of effort you can watch your website get consistent traffic.
Definite Increase in Traffic
With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic should increase at a steady rate.
Higher Brand Credibility
People trust that the first listing in Google is a reputable company. The further back you are in rankings on Google, the more suspicious people become about your website.
Better Return on Investment
When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. For 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better ROI and value per dollar.
Results are Permanent
The effects of SEO don’t suddenly stop if you stop paying for them. Naturally, you will need some upkeep to maintain that top 1st spot ranking, but if you can get that top spot, chances are you’ll be there to stay.