Web Design for the Future

Google has introduced yet another major update. From 21 April onwards, the search engine’s algorithm shall take into account mobile-friendliness as a factor for search rankings worldwide. Dubbed as “Mobilegeddon”, this update caused more than a bit of a stir among website owners. Some experts, however, felt this change was inevitable and indeed necessary.

As a search engine, Google seeks to present its users with the most useful results. The update is aligned with this goal. More people are now using mobile browsers as opposed to desktop browsers, after all. As such, it is not entirely surprising that Google would want to adapt and ensure that users get to enjoy a seamless browsing experience on any device.

Clearly, your business stands to benefit a great deal for mobile optimisation. By embracing responsive web design, you could maintain a single version of your website that offers excellent usability regardless whether the user is viewing it on a desktop computer or a smartphone. Your site will adapt to the orientation, screen size, and other variables of the user’s device.

This approach to web design will not only prepare your site for “Mobilegeddon” but will also enhance user experience, search engine optimisation (SEO) results, and customer satisfaction.

Top Reasons to Outsource SEO

As a business owner who’s looking to boost your online visibility through search engine optimisation (SEO), you’re likely faced with two questions: Should you do it in-house or outsource it? Here are a few reasons why the latter option makes a lot of business sense.

You can’t easily keep up with SEO

SEO is constantly evolving, and only experienced, trained professionals can keep up with it. To give you an idea, consider this fact: Google updates its search algorithms 500 times a year, which roughly translates to 10 updates every week. Unless you’re a full-time SEO practitioner yourself, leave all the catching up to the real pros.

SEO requires expertise

Even if you’ve been an avid web user for quite some time, don’t be too quick to consider yourself an SEO expert. SEO may look simple on the surface, but looks can be deceiving. External SEO specialists are trained specifically to deal with the complexities of this ever-evolving process. In short, they simply know how to do it.

SEO is not a one-time thing

For the best results, SEO efforts must be sustained over the course of days, weeks, and even months. Why, you ask? New content needs to be published, and proper link building must be accomplished. Your competitors are also implementing the same strategy, so you must never be complacent. Even if you’ve secured page one ranking on Google, you will need to constantly monitor your SEO results and tweak your strategy whenever necessary.