Google has introduced yet another major update. From 21 April onwards, the search engine’s algorithm shall take into account mobile-friendliness as a factor for search rankings worldwide. Dubbed as “Mobilegeddon”, this update caused more than a bit of a stir among website owners. Some experts, however, felt this change was inevitable and indeed necessary.
As a search engine, Google seeks to present its users with the most useful results. The update is aligned with this goal. More people are now using mobile browsers as opposed to desktop browsers, after all. As such, it is not entirely surprising that Google would want to adapt and ensure that users get to enjoy a seamless browsing experience on any device.
Clearly, your business stands to benefit a great deal for mobile optimisation. By embracing responsive web design, you could maintain a single version of your website that offers excellent usability regardless whether the user is viewing it on a desktop computer or a smartphone. Your site will adapt to the orientation, screen size, and other variables of the user’s device.
This approach to web design will not only prepare your site for “Mobilegeddon” but will also enhance user experience, search engine optimisation (SEO) results, and customer satisfaction.