As a business owner who’s looking to boost your online visibility through search engine optimisation (SEO), you’re likely faced with two questions: Should you do it in-house or outsource it? Here are a few reasons why the latter option makes a lot of business sense.
You can’t easily keep up with SEO
SEO is constantly evolving, and only experienced, trained professionals can keep up with it. To give you an idea, consider this fact: Google updates its search algorithms 500 times a year, which roughly translates to 10 updates every week. Unless you’re a full-time SEO practitioner yourself, leave all the catching up to the real pros.
SEO requires expertise
Even if you’ve been an avid web user for quite some time, don’t be too quick to consider yourself an SEO expert. SEO may look simple on the surface, but looks can be deceiving. External SEO specialists are trained specifically to deal with the complexities of this ever-evolving process. In short, they simply know how to do it.
SEO is not a one-time thing
For the best results, SEO efforts must be sustained over the course of days, weeks, and even months. Why, you ask? New content needs to be published, and proper link building must be accomplished. Your competitors are also implementing the same strategy, so you must never be complacent. Even if you’ve secured page one ranking on Google, you will need to constantly monitor your SEO results and tweak your strategy whenever necessary.