How Sunshine Coast Web Design Influences Your Business’ SEO Success

Why do you need good Sunshine Coast web design to ensure the success of your search engine optimisation (SEO) efforts? Are not SEO and web design completely different things? Well, that might be true, but they work side by side. Thing is, good SEO helps your web site rank on search engines, whilst good web design makes visitors stay—and come back again and again.
If nothing else, search engines use web design as a factor for ranking sites. According to Forbes contributor Drew Hendricks, sites with responsive web design rank high on search results as consumers increasingly shift towards mobile internet usage. Moreover, Google has since taken a stance by favouring responsive web design over other configurations that address mobile usability.

SEO Services on the Sunshine Coast: Why You Need to Track Your Metrics

Continuous improvement should be the goal of any SEO effort. After all, anything that can be measured can be improved. At the same time, you have to ensure that there is progress and that you are getting your money’s worth in the form of organic search results and increased click-through rates.
For this reason, measuring and tracking the progress of your SEO campaign is essential to your online marketing success. To determine if your current campaign strategy is working, take a good look at your SEO report. The report should provide important data that can help you evaluate the effectiveness of any online marketing strategy being carried out on your company’s behalf.

Site Navigation’s Importance to SEO

Web design is not just about the site’s look and feel; it’s also about function. One of the things you need to care about in this regard is your site’s structure. When talking about structure, the top element to consider is site navigation.

Navigation is important to human users and search engine crawlers in different ways, so you have to balance it for both. What does this mean? Building your navigation using entirely Flash or JavaScript may be appealing or impressive to human users. Yet doing so makes it impossible for search engine crawlers to navigate and index the links on your site, causing them to ignore your site altogether. XHTML and CSS navigation schemes are more advisable in this regard. Continue reading