Content creation is a prime component of any effective SEO strategy. Sadly, some content marketers resort to gaming the system by using shady tactics. Whilst that might pay off for now, it’s only a matter of time before it blows up in their faces. Instead of using cheats, you need to exert more effort into creating actual content that your readers would want to read. Here are three content marketing principles to keep in mind.
Grab your readers’ attention
Your goal should be to create content that your readers would actually find worth sharing. This will not only earn you some good website traffic but would also get you exposure on third-party websites and social media platforms.
Publish where your readers are
What good is having quality content if it’s not published where your target audience is? Although it is good to get your content posted on multiple platforms to help spread the word, it would be much more beneficial to know what platforms and websites your readers frequent in the first place.
Relate to your readers
People want to read something they can relate to as opposed to some generic article that sounds as if a robot wrote it. Writing about their interests and engaging with your readers will help you build a loyal fan base.