Continuous improvement should be the goal of any SEO effort. After all, anything that can be measured can be improved. At the same time, you have to ensure that there is progress and that you are getting your money’s worth in the form of organic search results and increased click-through rates.
For this reason, measuring and tracking the progress of your SEO campaign is essential to your online marketing success. To determine if your current campaign strategy is working, take a good look at your SEO report. The report should provide important data that can help you evaluate the effectiveness of any online marketing strategy being carried out on your company’s behalf.