Instead of focusing solely on keywords, enterprises should also consider other onsite factors that affect SEO results. For instance, content placement plays a significant role in the way search engines appraise and rank a website. Businesses may opt to limit keyword usage to just the page title, the very first part of any webpage, and write meaningful and informative content to go with it. Quality content is something site visitors and search engine crawlers are wont to appreciate over a website where keyword placement on every page appears redundant.
Other things that can affect a site’s SEO include its structure, speed, and accessibility on mobile devices. Fundamentally, enterprises should focus on providing a favourable online experience to every site visitor. Content quality and site structure, therefore, play important roles in attracting consumers, generating leads, and influencing sales.