E-commerce is a widely successful industry to be in right now. Yet, some entrepreneurs are wondering why their businesses are not doing so well. That could be frustrating if you’re just starting out, and more so if your expanding business suddenly lagged behind its competitors. You’ve already got a new, trendy website, an awesome domain name; what else does it take to sell your products? Search engine optimisation might hold the key to solving your business problems.
Using broad keywords to attract some online buyers is a good strategy to use for SEO. Those will get new customers right to your home page, but what about people who are looking for more specific products? If you have unoptimised product pages, then you are missing a lot of opportunities. Make sure all your pages are optimised individually by adding product reviews, targeted keywords, rich content, and appropriate tags.
Poor SEO Tactic Integration
Most e-commerce entrepreneurs already know a thing or two about SEO. You might already have done some yourself on your website. However, the key for successful SEO is to make every element work in harmony. Lack of coordination between your methods and having no clear strategy is a recipe for disaster. Before you even launch your website, make sure that all your efforts are integrated with one another.