Getting appropriate travel insurance cover calls for careful consideration and planning. As it turns out, though, many Aussies aren’t that well-versed in this insurance product.
According to comparison site Mozo.com.au, a lot of Australians unknowingly pay up to triple what they should pay for travel insurance, mainly by booking directly with airlines or travel agents. The report was released after Mozo collected quotes from 57 travel insurance providers from 133 different international policies in order to find the best (and worst) options. What they found out was that Aussies aren’t putting enough effort into finding the best insurance deals.
The latest figures show that in 2015, 70 per cent of Australians own either a smartphone or tablet and that many of them use their smartphones to access the Internet. If you want your business to reach out to them, this is a fact you cannot overlook.
You may say, “People can access my site via mobile devices! I’m good.” Well, not so fast. Merely having a website does not guarantee online marketing success; after all, your competitors also have mobile websites. How do you keep up with the competition?
The key here is usability. If visitors find your site hard to use and navigate, expect them to leave and head on over to a competitor. Here are a few factors to consider when it comes to optimising website usability.
Make sure your buttons are big enough and spaced well. Safe numbers are 50x50px for button size and 20-32px font spacing.
Don’t be too afraid to make people scroll and use readable fonts. An excessive need to scroll was problematic back when people only had mice with no scroll wheels. With mobile devices, this is no longer the case. What people want is readable text without having to zoom in and out.
Let it load fast. Don’t make users wait. (Hint: they won’t). Keep all elements light, use media only when necessary, and use images with small file sizes.
SEO is a continuous process. Even if you’ve reached the first page of search results, there’s always a little more room for improvement. Keeping up with SEO is even more important for those who have yet to establish a solid brand presence. Simple practices can help you achieve higher rankings and better links if you do them daily. Here are some examples of good SEO habits.
Write and Update Content
Writing new content may be a little time consuming, but it is one of the most effective ways to drive traffic to a website. Create quality content that is highly relevant to the interests of your market; publishing an original article at least once a day can help you a lot. The simple act of updating an old article can also help you rank higher as search engines are focused on displaying the most recent results.
Interact with Customers
Connecting with your customers through different channels is a great way to increase your visibility and get the word out about your business. Whether it’s on social media or online forums, dedicate some time each day to answering questions, sharing content, and building your brand. It’s important to be consistent about your interactions. If you’re going to share content on social media, be sure to do it on all the other platforms. Keep at it daily, and you’re sure to see some improvements on your online reputation and marketing reach.