The latest figures show that in 2015, 70 per cent of Australians own either a smartphone or tablet and that many of them use their smartphones to access the Internet. If you want your business to reach out to them, this is a fact you cannot overlook.
You may say, “People can access my site via mobile devices! I’m good.” Well, not so fast. Merely having a website does not guarantee online marketing success; after all, your competitors also have mobile websites. How do you keep up with the competition?
The key here is usability. If visitors find your site hard to use and navigate, expect them to leave and head on over to a competitor. Here are a few factors to consider when it comes to optimising website usability.
Make sure your buttons are big enough and spaced well. Safe numbers are 50x50px for button size and 20-32px font spacing.
Don’t be too afraid to make people scroll and use readable fonts. An excessive need to scroll was problematic back when people only had mice with no scroll wheels. With mobile devices, this is no longer the case. What people want is readable text without having to zoom in and out.
Let it load fast. Don’t make users wait. (Hint: they won’t). Keep all elements light, use media only when necessary, and use images with small file sizes.