The Importance of Site Compatibility across Browsers

Many web design enthusiasts tout the virtues of “responsive” web design, i.e. the ability of a website to adapt to various screen sizes and orientations and thereby provide an optimal user experience across different devices. Browser compatibility is just as crucial when it comes to the user experience. Continue reading

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Making SEO and Content Marketing Work Together

Search engine optimisation (SEO) and content marketing are often thought of as one and the same, yet they are in truth different. SEO deals with the technical side, while content marketing aims to attract consumers. These two distinct concepts, however, are often interlinked in that SEO serves as the building block for quality content to flourish. Here’s how you can integrate content marketing with your SEO strategy: Continue reading

Web Design Tips: Top 4 Mistakes that Cause You to Lose Potential Sales


From the loss of leads to overall search engine optimisation (SEO) failure, bad website design can be mighty expensive for your Sunshine Coast business. While people may have different takes on what constitutes quality design, the good news is that certain universal principles can serve as points of reference. Whether you have an existing website or have yet to build one, be sure to avoid these top 4 design mistakes.

1. Excessively flamboyant details. Pages should exhibit a certain continuity, yet it can be hard to pick your design elements when you have way too many options. Unless your website is a platform for showcasing your artistic prowess, you would do well to keep your web design features coherent and well edited. Stick to a uniform theme and limit the font and colour line-ups to a maximum of 3.
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