Search engine optimisation (SEO) and content marketing are often thought of as one and the same, yet they are in truth different. SEO deals with the technical side, while content marketing aims to attract consumers. These two distinct concepts, however, are often interlinked in that SEO serves as the building block for quality content to flourish. Here’s how you can integrate content marketing with your SEO strategy:
Evergreen and Original Content
Ever since search engines shifted to an emphasis on a user-friendly experience, they began to favour quality content. Evergreen and original content, in particular, not only pleases search engines but also delights your readers and generates site traffic long after you have posted it.
Catchy headlines may send a few clicks to your website, but avoid promising something you can’t deliver. Keep an eye on the length of your headlines and make sure your target keywords or phrases fit prominently and seamlessly. Otherwise, your headlines might appear truncated (whether on search results, social media, or emails) and end up sending the wrong message.
Producing good content is the best way to attract links and get attention from your audience. Internal linking, which helps search engines crawl or index your site, can also boost your rankings. You can also provide a better user experience by ensuring that visitors browsing your site get directed to relevant page or content.