Making SEO and Content Marketing Work Together

Search engine optimisation (SEO) and content marketing are often thought of as one and the same, yet they are in truth different. SEO deals with the technical side, while content marketing aims to attract consumers. These two distinct concepts, however, are often interlinked in that SEO serves as the building block for quality content to flourish. Here’s how you can integrate content marketing with your SEO strategy:

Evergreen and Original Content

Ever since search engines shifted to an emphasis on a user-friendly experience, they began to favour quality content. Evergreen and original content, in particular, not only pleases search engines but also delights your readers and generates site traffic long after you have posted it.

Catchy Headlines

Catchy headlines may send a few clicks to your website, but avoid promising something you can’t deliver. Keep an eye on the length of your headlines and make sure your target keywords or phrases fit prominently and seamlessly. Otherwise, your headlines might appear truncated (whether on search results, social media, or emails) and end up sending the wrong message.

Build Links

Producing good content is the best way to attract links and get attention from your audience. Internal linking, which helps search engines crawl or index your site, can also boost your rankings. You can also provide a better user experience by ensuring that visitors browsing your site get directed to relevant page or content.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s