Web Design Tweaks that Enhance Loading Speeds and Attract More Traffic

According to HubSpot, 55 per cent of visitors spend less than 15 seconds on a website. Meanwhile, Website Magazine says that 47 per cent of visitors expect websites to load in less than 2 seconds. Take any longer than that and your readers are bound to look somewhere else, regardless whether you produce the best content.

Even Google treats website loading speeds as a ranking factor, so do yourself a favour and see what slows down your otherwise user-friendly website. A good way to reduce your loading speed is to carry out a few web design enhancements. Here are some tips businesses on the Sunshine Coast and elsewhere can follow.

SEO: Optimise Content to Get the Most Out of Your Marketing Strategy

In the realm of search engine optimisation (SEO), content still reigns supreme. No other marketing method could get you the same results as content marketing can. While a lot of marketers and entrepreneurs on the Sunshine Coast realise the power of content marketing, rarely do they get to reap its full benefits precisely because the content on their website and in other channels lack proper optimisation.

Whether through a one-off mistake or subpar optimisation, content that is not properly optimised can have a significant effect on your marketing efforts. Investing in the right type of SEO services will do you good and allow you to get the most out of your marketing strategy.

Do You Really Need Travel Insurance Coverage for A Business Trip?

Avid traveller and New York Times columnist Seth Kugel likens travel insurance to a side dish, like fries. In almost all his travels, Kugel didn’t buy the “side dish”. After all, he’s healthy and is covered by a medical policy even while in another country. Eventually, however, he ended up purchasing one, with the sole purpose of evaluating whether or not a travel insurance is, indeed, beneficial.

So, should you get travel insurance if you’re off on a business trip soon? After his experience, Kugel says that travellers who consider themselves “high-risk” or they are more likely to make a claim, should get insurance. This is a particularly smart move, especially for adventurers who prefer to ‘go with the flow’ and not pre-book accommodations, city trips, or other trips. Or not take serious consideration to important travel essentials.