Web design trends come and go based on the whims of today’s consumers and major search engines. Sometimes, it gets difficult to predict which of the latest fad to follow in order to keep up-to-date and cater to your users’ preferences. There are, however, certain measures you can take to future-proof your web design right now. This way, you can better adapt to coming changes.
Responsive web design is not a new concept but it doesn’t seem like the trend is going to die down soon. Right now it is the best thing you can do to adapt to the booming smartphone and mobile device industry. With new devices being released each year, a responsive web design can assure that your website can be viewed properly on new devices.
The best insight regarding your web design is one you can get from someone who uses your site. It is, after all, your consumers who will have to navigate through your web site. You should also be able to anticipate what your users actually want and need to make their experience more pleasant. For instance, if your users have trouble finding certain items, reorganizing the navigation might do the trick.
Collecting data from your customers with their permission is a great way to future-proof. For example, a user can get recommendations in the future based on his or her past actions.