Search engine optimisation (SEO) has been the buzz word within the field of online marketing and its importance will remain just as prominent in 2016. What are some of the top techniques that are predicted to make a lasting impression and how can Sunshine Coast enterprises employ them to make a positive impact?
Even More Social Media Interaction
2015 was defined by a year which embraced the marriage between SEO and social media sites. This trend is expected to continue with even more of an impact. This can easily be seen in such examples as the renewed partnership between Google and Twitter. So, any online business should utilise keywords that are not only relevant, but that can be used as hyperlinks back to social media portals. This should help to bolster SERP rankings.
The Emergence of DuckDuckGo?
Many users are not aware that there is a search engine rapidly climbing the ranks of the online community. Known as DuckDuckGo, some analysts feel that this portal will become extremely important as a supplement to Google. So, SEO considerations should also revolve around the rules put forth by this rival. Many regulations are quite similar to Google, so this will normally not present a challenge for a professional SEO agency.
The world of search engine optimisation is continuing to evolve at an ever-increasing pace. It is pivotal for all Sunshine Coast businesses to appreciate the impact that correct strategies can have upon their success.