The Importance of Site Compatibility across Browsers

Many web design enthusiasts tout the virtues of “responsive” web design, i.e. the ability of a website to adapt to various screen sizes and orientations and thereby provide an optimal user experience across different devices. Browser compatibility is just as crucial when it comes to the user experience. Continue reading

Making SEO and Content Marketing Work Together

Search engine optimisation (SEO) and content marketing are often thought of as one and the same, yet they are in truth different. SEO deals with the technical side, while content marketing aims to attract consumers. These two distinct concepts, however, are often interlinked in that SEO serves as the building block for quality content to flourish. Here’s how you can integrate content marketing with your SEO strategy: Continue reading

Web Design: Going Beyond Graphics and Texts

In the same way advertisements are made with a clearly-defined purpose, business websites need to have direction in order to be of any worth. Businesses, therefore, cannot just quickly publish a hodgepodge of information, pictures, and other media, and pass it off as a “website.” With a little careful planning, an efficient website design will not just be clean and appealing to look at, but might also encourage more sales and profit for the business. Web design entails more than just adding pictures and texts, and businesses will want to build their sites right for maximum marketing potential. Continue reading