It all started back when newcomer Bing made a deal with Yahoo which was renewed last April. The deal now allows Bing’s ads to appear on 51 percent of all desktop searches Yahoo delivers. Last October, Google and Yahoo partnered up as well in a 3-year deal. Yahoo will now be able to display Google’s search results and ads. Yahoo’s deal with these two major search engines means a shift in the world of search. Users can now look at a simpler search with more complex results in the future.
How will it change SEO?
SEO will also drastically change. With search engines now working together for the better, things will be less complicated for marketers on the Sunshine Coast and everywhere the deal will take effect. For instance, there may be no more need to optimise separately for all three major search engines just to get on the front page. No longer will marketers only have to focus on Google alone to yield results.