Web Design Techniques for Improving SEO’s Ability to Increase Ranking


Websites are generally the first point of contact between businesses and their potential clients. When a person is looking for a product or service, they will go to search engines and type in their keywords. The search engine will generate several websites that are likely to help the client. As such, the Sunshine Coast website design marketer you hire should use appropriate techniques to push this agenda.

Incorporate Primary SEO Elements

One way of making your website rank higher is by incorporating basic SEO principles. The Sunshine Coast web design expert should, however, not sacrifice design and creativity just to retain the elements. If the two are not used well, the website may become boring in the long run.

Do Not use Images and Flash as Text

Web crawlers that normally index websites can only read text, and this means that they cannot analyse images or flash files. It is ok for people to use them as add-ons but they are not dependable when it comes to pushing websites.


Pay-per-Click Marketing: Quality Leads and SEO

Pay-per-Click (PPC) advertising is considered one of the most cost-effective online marketing tactics. In brief: you sign up for an ad space on search engines such as Google rather than merely rely on organic search results (rightfully the province of SEO or search engine optimisation). Continue reading

Good Web Design Makes a Huge Difference

What separates a good website from a mediocre one? What about the good ones from the great? You can find many answers to that, but web design remains a primary differentiator.

Imagine that you are browsing two online shopping sites that both offer the same products. One of them has an intuitive navigation systems, with products that are arranged by category, and an efficient search function. For each product listed, there is an “Add to Cart” button beside it. As for the other site, you notice that the products are not categorised, the search function is hardly helpful, and all you have are “Next” and “Back” buttons. Continue reading