Making SEO and Content Marketing Work Together

Search engine optimisation (SEO) and content marketing are often thought of as one and the same, yet they are in truth different. SEO deals with the technical side, while content marketing aims to attract consumers. These two distinct concepts, however, are often interlinked in that SEO serves as the building block for quality content to flourish. Here’s how you can integrate content marketing with your SEO strategy: Continue reading

The Best Things About Search Engine Optimisation

Search engine optimisation has many benefits for any company that needs stronger online visibility. Here are some of the benefits that make SEO services worth the cost.

Results are Low Cost

Organic listings are essentially free. When you are at the top of the SERP, you don’t need to pay per click or allocate a budget for advertising. With a little bit of effort you can watch your website get consistent traffic.

Definite Increase in Traffic

With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic should increase at a steady rate. Continue reading