Why Invest in SEO Now

2015 proved to be a landmark year in terms of search engine optimisation and this trend will become even more pronounced in 2016. In fact, no less than 94 per cent of businesses stated that they utilised SEO to enhance sales and increase their online exposure. Here are some of the things a business owner can expect upon investing in SEO.
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SEO Services are Needed Now More than Ever as Search Engines Change


It all started back when newcomer Bing made a deal with Yahoo which was renewed last April. The deal now allows Bing’s ads to appear on 51 percent of all desktop searches Yahoo delivers. Last October, Google and Yahoo partnered up as well in a 3-year deal. Yahoo will now be able to display Google’s search results and ads. Yahoo’s deal with these two major search engines means a shift in the world of search. Users can now look at a simpler search with more complex results in the future.

How will it change SEO?

SEO will also drastically change. With search engines now working together for the better, things will be less complicated for marketers on the Sunshine Coast and everywhere the deal will take effect. For instance, there may be no more need to optimise separately for all three major search engines just to get on the front page. No longer will marketers only have to focus on Google alone to yield results.
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SEO: Optimise Content to Get the Most Out of Your Marketing Strategy


In the realm of search engine optimisation (SEO), content still reigns supreme. No other marketing method could get you the same results as content marketing can. While a lot of marketers and entrepreneurs on the Sunshine Coast realise the power of content marketing, rarely do they get to reap its full benefits precisely because the content on their website and in other channels lack proper optimisation.

Whether through a one-off mistake or subpar optimisation, content that is not properly optimised can have a significant effect on your marketing efforts. Investing in the right type of SEO services will do you good and allow you to get the most out of your marketing strategy.
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