Site Navigation’s Importance to SEO

Web design is not just about the site’s look and feel; it’s also about function. One of the things you need to care about in this regard is your site’s structure. When talking about structure, the top element to consider is site navigation.

Navigation is important to human users and search engine crawlers in different ways, so you have to balance it for both. What does this mean? Building your navigation using entirely Flash or JavaScript may be appealing or impressive to human users. Yet doing so makes it impossible for search engine crawlers to navigate and index the links on your site, causing them to ignore your site altogether. XHTML and CSS navigation schemes are more advisable in this regard. Continue reading