Web Design for the Future

Google has introduced yet another major update. From 21 April onwards, the search engine’s algorithm shall take into account mobile-friendliness as a factor for search rankings worldwide. Dubbed as “Mobilegeddon”, this update caused more than a bit of a stir among website owners. Some experts, however, felt this change was inevitable and indeed necessary.

As a search engine, Google seeks to present its users with the most useful results. The update is aligned with this goal. More people are now using mobile browsers as opposed to desktop browsers, after all. As such, it is not entirely surprising that Google would want to adapt and ensure that users get to enjoy a seamless browsing experience on any device.

Clearly, your business stands to benefit a great deal for mobile optimisation. By embracing responsive web design, you could maintain a single version of your website that offers excellent usability regardless whether the user is viewing it on a desktop computer or a smartphone. Your site will adapt to the orientation, screen size, and other variables of the user’s device.

This approach to web design will not only prepare your site for “Mobilegeddon” but will also enhance user experience, search engine optimisation (SEO) results, and customer satisfaction.

Good Web Design Makes a Huge Difference

What separates a good website from a mediocre one? What about the good ones from the great? You can find many answers to that, but web design remains a primary differentiator.

Imagine that you are browsing two online shopping sites that both offer the same products. One of them has an intuitive navigation systems, with products that are arranged by category, and an efficient search function. For each product listed, there is an “Add to Cart” button beside it. As for the other site, you notice that the products are not categorised, the search function is hardly helpful, and all you have are “Next” and “Back” buttons. Continue reading

Modern Design Basics that Keep your Site Timeless

Regardless of emerging artistic or technologically advanced trends, classic web design on the Sunshine Coast cannot do without basic elements that have endured since the dawn of the Internet.

Unique Typography

When creating your company’s brand, it is important to consider the typography. This allows readers to immediately identify your website and brand. Typography uses one design trend across the website that helps lead readers to different parts of the website. For instance, the New Yorker website leads visitors from one section to another based on the typography and font sizes. Continue reading