Sunshine Coast Web Design: Your Business Needs an Online Presence

“Having a website is as easy as 123

With the help of a professional Sunshine Coast web design firm, a website today can be built quickly and cost-effectively. In it, you can provide every piece of information your customer needs to know about your business, including opening hours, the products and services you sell, what makes you different from the competition, your company history, among other things. Any information you can use to influence consumer decision, you can put on your site.

Why it’s good for your small business

The great thing about having a website is that your online store stays open 24 hours, 7 days a week. It’s convenient for your customers to browse for as long as they want to, and it makes it simpler for you to have these marketing tools to help you effectively communicate with your customers on a positive and professional level.”
http://marketing.theproduct.com.au/industry-news/sunshine-coast-web-design-your-business-needs-an-online-presence/

The Role of Visual Content in a Website

Perhaps the most important lesson website managers have learned through the years is that all content must be relevant and interesting. This is the same as saying many of the elements found in existing websites must be replaced with something more refreshing to users’ eyes and mind.

Gone are the days when information or messages have to be conveyed in words and text alone. Today, people are more likely to appreciate images and videos, and learn from them rather than simply through text. This is supported by what is known about human nature. Studies show that 90 percent of information transmitted to the brain are visuals, which are processed 60,000 times much faster than text.

This fact alone should give web designers a hint on what type of webpages will attract more visitors. Those with more appealing visual content can engage viewers better than pages that are simply filled with words. This concept is similar to what magazine publishers use in ensuring that readers will keep scanning through the pages.

However, there is also such a thing as image overloading. For instance, Flash intros which used to be popular, are now known to annoy users. Slow loading photo carousels also have the same effect on many site visitors, along with autoplay videos. Balance in content must always be achieved, and users’ convenience should always be paramount.

Sunshine Coast SEO Services: Google Analytics Can Only Get You So Far

“Be that as it may, Google Analytics can only do so much. You may need advanced data that the service can’t provide (e.g. where a customer clicks within a page, tracking the visits of robots, cluster report for load balanced servers ratio), and for that, you’ll need more advanced analytics services—the kind that only the best Sunshine Coast SEO services can provide.

Through advanced analytics, you reclaim the power to make well-informed decisions for your website, decisions based on hard facts, and not mere premonitions. Talk to a Sunshine Coast SEO provider like Marketing the Product to help you get the most from your website. From advanced web analytics and regular reporting and feedback to SEO, PPC, hosting, and web design—with these services and more, your business will always have fresh content for the Search Engines to index, steadily building your authority and presence online.”
http://marketing.theproduct.com.au/industry-news/sunshine-coast-seo-services-google-analytics-can-only-get-you-so-far/