What Does 2016 Have in Store for SEO?

Search engine optimisation (SEO) has been the buzz word within the field of online marketing and its importance will remain just as prominent in 2016. What are some of the top techniques that are predicted to make a lasting impression and how can Sunshine Coast enterprises employ them to make a positive impact?
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How to Future-Proof Your Web Design

Web design trends come and go based on the whims of today’s consumers and major search engines. Sometimes, it gets difficult to predict which of the latest fad to follow in order to keep up-to-date and cater to your users’ preferences. There are, however, certain measures you can take to future-proof your web design right now. This way, you can better adapt to coming changes. Continue reading

Bolstering a School’s Online Presence

Schools are meant to be bastions of knowledge and learning, preparing the young for more challenges in life. That preparation also includes steeping them in old and new ways of education, including exposure to online communications and e-learning. On the other side of the coin, school administrators need to understand the latest methods of marketing the place for more potential students. One avenue in this regard is to promote it online through search engine optimization, or SEO, involving a website for the school itself. Here are some factors that influence it. Continue reading